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2008-12-03

Marketing ROI Needed But Not Understood

The Conference Board: Pressure is increasing to show return on the marketing investment, but no one really knows how.

Money graf:

Many [marketing] executives say they lack the technological resources necessary to measure these programs. Others say they are facing strong cultural resistance.

This is the game. Winners will rise while most are falling.

Posted by Guy at 5:07 PM
Labels: marketing research, marketing ROI, short-term outlook

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Marketing During the Downturn

Blog Archive

  • ▼  2008 (14)
    • ▼  December (9)
      • Newspapers: Canaries
      • Dialing up and Down the Business Goals
      • Definitely Titillated, If Not A-Twitter
      • Marketing ROI Needed But Not Understood
      • The Media of Communications with the Consumer of t...
      • Widgets
      • Am I a Hack?
      • Factoring in Economies of Scale
      • Short- and Long-Term Shifts
    • ►  November (5)

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Guy
New York, NY, United States
Market Researcher
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