Happy Thanksgiving to all! Be safe, relaxed, and joyful.
My marketing note for the day is just this: If Citicorp’s naming rights for the Mets stadium are wasteful, what about Macy’s sponsorship of the New York Thankgiving Day parade? Where, exactly, is the difference? If you’re thinking that, in your bones, you know the Macy’s Thankgiving Day Parade is different, I advise caution.
Hint: Is a parade more or less of a public service than a sports stadium?
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